The MarTech Tuesday Blog

Marketing, technology, and data strategy — straight from the team in Austin, TX.

Gartner: AI Will Automate 36% of Marketing Work by 2028
AI & Automation May 26, 2026

Gartner: AI Will Automate 36% of Marketing Work by 2028 — Is Your B2B Stack Ready?

A fresh Gartner study reveals AI automation will more than double its share of marketing work in just two years. Here's the practical readiness checklist every B2B marketing and sales team needs right now.

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AI & Automation May 19, 2026

The AI Readiness Gap: Why 70% of CMOs Want to Lead with AI But Only 30% Are Ready in 2026

A new Gartner study exposes a critical divide between AI ambition and execution — and the B2B teams that close it now will set the pace for the next two years.

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Agentic AI in B2B Sales
AI & Automation May 17, 2026

Agentic AI in B2B Sales: How Autonomous AI Agents Are Replacing Entire Workflow Steps in 2026

Agentic AI is no longer a concept — it's running outreach, updating CRMs, and booking meetings without human input. Here's what B2B teams need to know right now.

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AI & Automation May 17, 2026

The Autonomous Marketing Era: How AI Agents Are Replacing Manual Campaign Management in 2026

AI agents that operate campaigns end-to-end — no manual intervention required. Here's what autonomous marketing looks like in practice and how to build toward it before your competitors do.

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5 Ways AI Is Transforming MarTech
AI & Automation May 14, 2026

5 Ways AI Is Transforming MarTech in 2026

From predictive lead scoring to dynamic content personalization, AI is reshaping how marketing and technology teams operate. Here's what's actually moving the needle.

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